INSIGHT

The NHS is overwhelmed. Getting a GP appointment feels like an ever loosing game of roulette. We’re all searching for an alternative but can’t cough up the cash for private.

IDEA

Never Too Far From a Pharmacist - an intergrated campaign spanning TV, OOH, Reactive Print and PR that aimed to deliver a much needed NHS GP alternative for those common illnesses. Boots has nearly 5,000 pharmacists across the nation and with a store on nearly every High St across Britain, that alternative is closer than you might expect. We launch the platform with a TV spot shot my Fiona McGee of Arts&Sciences and print captured by Kelvin Murray.