INSIGHT

Women’s football had been overlooked and underinvested for years until 2019, when Barclays made the biggest ever investment in the women’s game.

IDEA

History is Anyone’s Now is a campaign that marks the significance of this investment, allowing both professional players and young schoolgirls to cement their place in the football history books. It kicked off with a TV spot, "The Team Talk," shot by Tom Green at Stink Films and supported by a press and OOH campaign shot by Dan Ross.