INSIGHT

Only 1 in 10 young adults feel confident about their career prospects, with 68% feeling that traditional education hadn't given them the right tools for future success.

IDEA

Not a School is Samsung's alternative education global CSR program, which empowered a future generation of innovators by teaching tech skills through unconventional experts. These experts ranged from Samsung UK and the British Red Cross to Lady Leshurr and Jack Harries, who shared their experiences in free, live, and pre-recorded sessions. The program was launched with the online film "The Future Is Yours," featuring Lady Leshurr and supported by Snapchat ads.