INSIGHT

For pet parents, purrs are precious and hard-earned, but deeply rewarding.

IDEA

Purradice, a campaign that launched across Europe which showcased a six-land world including Gravy Lake, Aroma Island and Mount Crunch all celebrating feline satisfaction through nutritious favourites and new launches like the 2025 Aromatic Selection range. Curated by Isabel Garrett at Blink Ink. I supported Dan & Ben at AMV BBDO during the pre-production phase.