INSIGHT

The .com domain is the most recognized, trusted, and universal domain name—why choose anything else? (Says the man with a .co.uk website)

IDEA

Don't Be Without .com is a campaign that highlights the importance of the .com domain by comparing it to other essential aspects of your business and illustrating the consequences of not having it. These spots, shot by Brad Lubin via MindsEye, showcase startup businesses attempting to operate without a vital asset.